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Susan has more than two decades of experience helping companies create and communicate the strongest narratives about complex business problems and services. In the process, she has honed her ability to find the story – whether by deeply analyzing market research, sifting though volumes of documents and other information sources, or codifying the intellectual capital in business leaders’ heads.
Her skills reflect a blend of marketing and operations consulting expertise developed through leadership positions at Capgemini, Ernst & Young, and Computer Sciences Corporation. She knows what it takes to build successful demand generation and account-based marketing programs in complex selling environments and her skill in content strategy and content development reflects that.
