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There’s no doubt thought leadership marketing has become an important focus for more and more companies.  Pioneered by consulting firms, the discipline has been adopted by other types of professional services firms and, increasingly, many kinds of product-oriented companies that want to be seen as authorities in their chosen industries. An effective component of a […]

One of the best ways for companies to communicate their stories to current and prospective customers is the customer magazine.  Done right, a customer magazine gives a company a great opportunity to cover various aspects of its business in an informative, engaging and familiar way, and to appeal to the target audience with content that […]