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Alterra Group has long preached the value of original research and its ability to fuel thought leadership content. Time and again, we’ve seen companies that use research as the basis of compelling content be rewarded with substantial market interest and increased demand. A recent survey reinforces our experience.  According to a survey of 700 marketers […]

There we were, gathered together in a hot conference room in the hotel basement.  A team from a major consulting firm was summoned there to analyze the results of a major global survey the firm had just conducted.  Reams of printouts of Excel worksheets stood piled all around us.  For the better part of two […]

Surveys have become one of the most important items in a professional services marketers’ toolkit.  When done right, they can help companies demonstrate their insights on important business topics and generate awareness of the company overall.  Yet many marketers struggle to create surveys that provide sufficient return on investment. What separates companies whose surveys are […]

Surveys have become one of the most important items in a B2B marketer’s toolkit. When done right, surveys provide valuable content for marketing programs that helps companies demonstrate their insights on important business topics and generate awareness of the company overall. Yet many companies struggle to create surveys that provide sufficient return on investment. Some […]