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Posts tagged "Quality of content marketing"

1Being Unique:  The Third Standard of High-Quality Thought Leadership Content

Being Unique: The Third Standard of High-Quality Thought Leadership Content

Mar 2, 2018

According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

2Being Credible:  The Second Standard of High-Quality Thought Leadership Content

Being Credible: The Second Standard of High-Quality Thought Leadership Content

Dec 14, 2017

According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

3Being Relevant:  The First Standard of High-Quality Thought Leadership Content

Being Relevant: The First Standard of High-Quality Thought Leadership Content

Oct 10, 2017

According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

4Case Study:  Using Thought Leadership to Help Break into a New Market

Case Study: Using Thought Leadership to Help Break into a New Market

Apr 10, 2017

Thought leadership’s ability to build and reinforce a company’s prominence in its existing markets is well understood.  But it also can be instrumental in helping a company gain a foothold in a new market where the company is little known among target executives and is competing with many well-established providers with years of success in […]

5Survey Says: High-Quality Thought Leadership Content Drives B2B Purchasing Decisions

Survey Says: High-Quality Thought Leadership Content Drives B2B Purchasing Decisions

Mar 23, 2017

A study from The Economist Group provides some fascinating insights into B2B executives’ relationship with thought leadership marketing content. According to the study, three in five executives globally are simply overwhelmed by all the content they encounter and not sure what they should and shouldn’t read.  In fact, three-quarters said they are more selective about […]

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Recent Posts

  • Blockchain: a Thought Leadership Content Opportunity for Strategy Consulting Firms
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  • Being Unique: The Third Standard of High-Quality Thought Leadership Content
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  • Midsize Supply Chain Software Companies: A Thought Leadership Call to Arms
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