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Blockchain is a hot topic these days, across a diverse range of applications—from the expected cryptocurrency and supply chain to the unexpected, such as academic and charitable organizations. In business discussions, while often considered from the technology perspective, the use and application of blockchain is truly a strategic issue. And for strategy consulting firms hoping […]

According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

A recent article in AdAge featured the provocative title, “Fire Writers, Make Videos Is Latest Web Recipe for Publishers.”  It goes on to describe how a number of online publishers are “pivoting to video” away from written pieces (and, in the process, shedding writers from their ranks).  Case in point is Mic, a website aimed […]

A study from The Economist Group provides some fascinating insights into B2B executives’ relationship with thought leadership marketing content. According to the study, three in five executives globally are simply overwhelmed by all the content they encounter and not sure what they should and shouldn’t read.  In fact, three-quarters said they are more selective about […]