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  • How We Help
    • Research
    • Writing
  • What We Do
  • Why We’re Different
    • What Is a Thought Partner?
  • Contact Us

RESEARCH

Develop fact-based, highly defensible points of view

Developing a compelling point of view—or, more broadly, superior thought leadership content—generally involves some type of research. It may be an industry survey that explores the prevalence of a particular business problem and the impact the problem is having on companies. It may be a series of qualitative interviews with business executives to understand how their organizations have solved a business problem and the benefits they’ve subsequently experienced. Or it may be a comprehensive literature search that uncovers critical data others have already generated on an issue that can support a particular point of view.

Alterra Group’s extensive research design, execution and analysis skills play a vital role in helping companies ensure their point of view is based on fact, not merely opinion; is highly defensible; includes the necessary “proof points” to convince prospects of the veracity of a company’s ideas; and attracts the attention of key media outlets such as top-tier business and management journals. Our research services include the following:

  • Industry and executive survey design and execution
  • Qualitative interview design and execution
  • Case study development
  • Literature searches
  • Research data analysis
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Read past articles by Alterra Group featured in leading publications.
Thought leadership research and writing services for professional services and B2B firms.

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