Alterra Group https://alterra-group.com/ Your thought partner in thought leadership marketing Tue, 11 Sep 2018 14:42:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://i0.wp.com/alterra-group.com/wp-content/uploads/2017/01/cropped-AlterraLogo_512x512.png?fit=32%2C32&ssl=1 Alterra Group https://alterra-group.com/ 32 32 193487914 Blockchain: a Thought Leadership Content Opportunity for Strategy Consulting Firms https://alterra-group.com/2018/09/11/blockchain-a-thought-leadership-content-opportunity-for-strategy-consulting-firms/ Tue, 11 Sep 2018 13:30:26 +0000 https://alterra-group.com/?p=5888 Blockchain is a hot topic these days, across a diverse range of applications—from the expected cryptocurrency and supply chain to the unexpected, such as academic and charitable organizations. In business discussions, while often considered from the technology perspective, the use and application of blockchain is truly a strategic issue. And for strategy consulting firms hoping […]

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]]> 5888 Survey Says: Research Fuels Thought Leadership Marketing Content https://alterra-group.com/2018/07/19/survey-says-research-fuels-thought-leadership-marketing-content/ Thu, 19 Jul 2018 19:56:55 +0000 http://alterra-group.com/?p=5876 Alterra Group has long preached the value of original research and its ability to fuel thought leadership content. Time and again, we’ve seen companies that use research as the basis of compelling content be rewarded with substantial market interest and increased demand. A recent survey reinforces our experience.  According to a survey of 700 marketers […]

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]]> 5876 Being Unique: The Third Standard of High-Quality Thought Leadership Content https://alterra-group.com/2018/03/02/being-unique-the-third-standard-of-high-quality-thought-leadership-content/ Fri, 02 Mar 2018 13:52:44 +0000 http://alterra-group.com/?p=5868 According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

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]]> 5868 Alterra Research: Great Thought Leadership Opportunities for Midsize Supply Chain Software Companies https://alterra-group.com/2018/02/08/alterra-research-great-opportunities-for-midsize-supply-chain-software-companies-in-thought-leadership/ Thu, 08 Feb 2018 19:52:55 +0000 http://alterra-group.com/?p=5862 Thought leadership marketing is critical to B2B companies, especially those that sell complex products, services, or solutions. It sets a company apart from its competitors and makes prospects eager to learn more about how the company can help solve their business problems. But despite thought leadership’s importance, many companies struggle to produce great thought leadership […]

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]]> 5862 Midsize Supply Chain Software Companies: A Thought Leadership Call to Arms https://alterra-group.com/2018/02/08/midsize-supply-chain-software-companies-a-thought-leadership-call-to-arms/ Thu, 08 Feb 2018 19:24:16 +0000 http://alterra-group.com/?p=5847 Download this paper as a PDF Thought leadership marketing is critical to B2B companies, especially those that sell complex products, services, or solutions. It sets a company apart from its competitors and makes prospects eager to learn more about how the company can help solve their business problems. But despite thought leadership’s importance, many companies […]

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]]> 5847 Being Credible: The Second Standard of High-Quality Thought Leadership Content https://alterra-group.com/2017/12/14/being-credible-the-second-standard-of-high-quality-thought-leadership-content/ Thu, 14 Dec 2017 16:03:30 +0000 http://alterra-group.com/?p=5839 According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

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]]> 5839 A Cardinal Sin: Doing Thought Leadership Research Without Hypotheses https://alterra-group.com/2017/11/16/a-cardinal-sin-doing-thought-leadership-research-without-hypotheses/ Thu, 16 Nov 2017 14:50:47 +0000 http://alterra-group.com/?p=5807 There we were, gathered together in a hot conference room in the hotel basement.  A team from a major consulting firm was summoned there to analyze the results of a major global survey the firm had just conducted.  Reams of printouts of Excel worksheets stood piled all around us.  For the better part of two […]

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]]> 5807 Being Relevant: The First Standard of High-Quality Thought Leadership Content https://alterra-group.com/2017/10/10/being-relevant-the-first-standard-of-high-quality-thought-leadership-content/ Tue, 10 Oct 2017 18:22:58 +0000 http://alterra-group.com/?p=5791 According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

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]]> 5791 Enhance, Don’t Replace, the Written Word with Video https://alterra-group.com/2017/09/11/enhance-dont-replace-the-written-word-with-video/ Mon, 11 Sep 2017 13:51:49 +0000 http://alterra-group.com/?p=5785 A recent article in AdAge featured the provocative title, “Fire Writers, Make Videos Is Latest Web Recipe for Publishers.”  It goes on to describe how a number of online publishers are “pivoting to video” away from written pieces (and, in the process, shedding writers from their ranks).  Case in point is Mic, a website aimed […]

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]]> 5785 Case Study: Using Thought Leadership to Help Break into a New Market https://alterra-group.com/2017/04/10/case-study-using-thought-leadership-to-help-break-into-a-new-market/ Mon, 10 Apr 2017 13:03:52 +0000 http://alterra-group.com/?p=5710 Thought leadership’s ability to build and reinforce a company’s prominence in its existing markets is well understood.  But it also can be instrumental in helping a company gain a foothold in a new market where the company is little known among target executives and is competing with many well-established providers with years of success in […]

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