Blockchain is a hot topic these days, across a diverse range of applications—from the expected cryptocurrency and supply chain to the unexpected, such as academic and charitable organizations. In business discussions, while often considered from the technology perspective, the use and application of blockchain is truly a strategic issue. And for strategy consulting firms hoping […]
Alterra Group has long preached the value of original research and its ability to fuel thought leadership content. Time and again, we’ve seen companies that use research as the basis of compelling content be rewarded with substantial market interest and increased demand. A recent survey reinforces our experience. According to a survey of 700 marketers […]
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […]
Thought leadership marketing is critical to B2B companies, especially those that sell complex products, services, or solutions. It sets a company apart from its competitors and makes prospects eager to learn more about how the company can help solve their business problems. But despite thought leadership’s importance, many companies struggle to produce great thought leadership […]
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […]
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