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Article Archive

Alterra Group’s insights have been featured in leading publications, including:

Consulting Magazine Publishes Alterra Group’s “Does Quality Content Still Matter?”

April 12, 2012

Consulting Magazine published Alterra Group’s perspectives on content in a small-soundbite world. The article features a top-10 countdown why high-quality content has become more important than ever.View the Article

Content Marketing Institute: How a Portfolio Approach Can Help You Develop Better B2B Content

January 2, 2012

Content Marketing Institute shares Alterra Group’s insights on the common dilemmas B2B companies face in creating their intellectual capital: determining which topics they should focus their content development efforts on given limited marketing resources, and how to stage those topics over time to keep the content pump primed.View the Article

Content Marketing Institute: How to Engage Your Writers to Create More Compelling Content

November 22, 2011

Content Marketing Institute shares Alterra Group’s five guidelines for any organization to significantly improve the quality of its writing—and by extension its content.View the Article

PM Forum Publishes Alterra Group’s “The Rise of Account-Based Marketing”

November 1, 2010

In this article published by PM, the official magazine of the Professional Marketing Forum, Alterra Group’s Bernie Thiel and Susan Buddenbaum discuss our research on how ABM leaders derive higher returns from their ABM investments through the use of a variety of ABM practices.View the Article PDF

Consulting Magazine Features Alterra Group’s “Surveys Can Generate Awareness and Leads”

May 1, 2010

In this article featured in Consulting Magazine, Alterra Group’s Bernie Thiel and Susan Buddenbaum identify a number of key practices across the survey design, execution, analysis and promotion process that are critical to creating surveys that deliver superior return on investment. (Registration required.)View the Article

PM Forum Publishes Alterra Group’s “10 Keys to High-ROI Survey Research”

April 16, 2010

In this article published by PM, the official magazine of the Professional Marketing Forum, Alterra Group’s Bernie Thiel and Susan Buddenbaum present 10 key practices that are critical to creating surveys that deliver superior return on investment.View the Article PDF

Management Consultant International Highlights Alterra Group Research

November 1, 2009

Management Consultant International explores Alterra Group’s research on professional services marketing during and after the 2009 recession, and the importance of consistent investments in thought leadership.View the Article PDF

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Read past articles by Alterra Group featured in leading publications.
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