B2B companies need compelling content that educates and informs buyers while differentiating the company’s ideas and offerings from those of their competitors. But many B2B firms struggle to develop consistently high-quality content. Why? We’ve found the three biggest reasons are:
- Experts have trouble dedicating enough time to content development when clients or customers take priority, so the content generated may not reflect their or the company’s best thinking.
- The company doesn’t have a structured approach to developing thought leadership content, leading to lots of wasted time and missed opportunities to strengthen the end product.
- The firm simply lacks the right skills in house to turn what’s in experts’ heads into books, white papers, articles, and research studies that command buyers’ attention.
This is where a thought partner like Alterra Group can help. A thought partner can serve as a key member of your content development team by bringing to the table deep skills in research and analysis; extensive experience working with key business and management topics; and proven ability to write for executive audiences. Combined, these attributes enable a thought partner to relieve the “heavy lifting” from the shoulders of your experts, streamline your content develop process, and help create content that resonates strongly in the marketplace.
Learn more about what a thought partner is and does—and how one could help you.
