What We Do

For more than 20 years, Alterra Group’s partners have helped a wide variety of professional services firms and other B2B companies produce compelling, effective thought leadership content to fuel their marketing programs.  Clients range from boutique management consulting firms to global services organizations, and hi-tech firms to professional associations.  And the business and management topics we’ve researched and written about are as varied as our clients.

During the past 20 years, we have helped our clients produce:

• Hundreds of white papers on a wide range of industry, business, and management topics
• Hundreds of bylined articles for trade, business, and management publications, including Harvard Business Review, Sloan Management Review, CFO, Financial Times and The Wall Street Journal
• Hundreds of client case studies covering projects in virtually every industry
• Dozens of research studies and related reports on key business, management, and industry issues
• Half-dozen business books on strategy, logistics, and sales and marketing

Here are some representative examples of our client work:

• Helping a major global consultancy produce a landmark study on how digital technologies will transform the procurement organization in the next five years
• Editing and helping to write influential research reports for a global consultancy that were presented at high-profile international events, including the World Economic Forum, the UNFCCC Conference of Parties, the European Business Summit, and the G20 Young Entrepreneurs Summit
• Helping a global consulting practice in all facets of its annual study of global manufacturing trends and issues, including design, analysis, and report writing
• Supporting a global consulting practice for multiple editions of its annual B2B and B2C customer experience studies, including analysis and report writing
• Helping a global risk assurance practice conduct its annual research report on the state of the internal audit profession, providing key support in research design, data analysis, and report writing
• Working with a global consultancy to develop and write its annual consumer technology study

• Ghostwriting six business books for global professional services providers on:
  • New business models for corporate sustainability
  • Critical capabilities for effective social media management
  • Go-to-market strategies for consumer-oriented businesses
  • New agile corporate sales models
  • Tools, processes and skills for managing customer relationships
  • Key metrics to gauge supply chain performance
• Editing business books for readability, consistency and accuracy

• Working with partners in a major strategy consulting firm to develop the cover article on innovation for an issue of Harvard Business Review
• Ghostwriting two comprehensive white papers for the healthcare practice of a logistics consultancy and placing byline article versions of them in two high-profile industry publications
• Working with the energy practice of a global consulting firm to write and edit an edition of its executive-level magazine covering key industry trends
• Helping a global risk assurance practice develop a series of whitepapers, presentations, articles and other marketing materials based on the findings of an annual study to fuel a 12-month marketing program