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Monthly Archive for July, 2018

1Survey Says: Research Fuels Thought Leadership Marketing Content

Survey Says: Research Fuels Thought Leadership Marketing Content

Jul 19, 2018

Alterra Group has long preached the value of original research and its ability to fuel thought leadership content. Time and again, we’ve seen companies that use research as the basis of compelling content be rewarded with substantial market interest and increased demand. A recent survey reinforces our experience.  According to a survey of 700 marketers […]

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