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Archive


Monthly Archive for November, 2017

1A Cardinal Sin:  Doing Thought Leadership Research Without Hypotheses

A Cardinal Sin: Doing Thought Leadership Research Without Hypotheses

Nov 16, 2017

There we were, gathered together in a hot conference room in the hotel basement.  A team from a major consulting firm was summoned there to analyze the results of a major global survey the firm had just conducted.  Reams of printouts of Excel worksheets stood piled all around us.  For the better part of two […]

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