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    Archive


    Monthly Archive for October, 2017

    1Being Relevant:  The First Standard of High-Quality Thought Leadership Content

    Being Relevant: The First Standard of High-Quality Thought Leadership Content

    Oct 10, 2017

    According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise.  And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years.  In our work with myriad consulting firms and […]

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