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A study from The Economist Group provides some fascinating insights into B2B executives’ relationship with thought leadership marketing content. According to the study, three in five executives globally are simply overwhelmed by all the content they encounter and not sure what they should and shouldn’t read.  In fact, three-quarters said they are more selective about […]

Once an obscure discipline practiced by only a handful of upper-crust consulting firms, thought leadership marketing has spread to virtually all industries.  And for good reason.  As business executives increasingly want to be educated as part of the sales process, and B2B companies face ever-growing competition, demonstrating the power and uniqueness of a company’s expertise […]