Archive

So you want to write a business book—fantastic.  Business books remain a popular marketing tool for many companies and professionals, especially those involved in the business of dispensing advice (such as consultants, accountants and attorneys).  And for good reason: A book provides an outlet by which professionals can communicate their insights and expertise, and the […]

If you’ve ever been part of a thought leadership content development effort, you’re likely familiar with the subject matter expert (SME) interview.  It’s the session during which a writer helping to help develop a piece of content (e.g., a white paper or byline article) meets with the SME who will be the published author of […]