Alterra Group was founded to meet the unique needs of thought leadership marketing. Unlike other “full–service” marketing communications or public relations firms, we focus strictly on helping organizations whose offerings are either intangible or complex—or both. These could be professional services firms such as consulting or accounting organizations, whose primary offering is expertise delivered through people; technology and other firms with highly sophisticated products that are difficult for the lay business executive to understand; or professional associations, whose value hinges on providing networking and educational opportunities for their members. In all cases, successful marketing for these companies requires content that educates and informs prospects and positions the companies as voices of authority and credibility.
Also unlike many other traditional agencies, our projects are managed and delivered by seasoned veterans of B2B marketing who are highly skilled in quantitative and qualitative research, analytical thinking, and business writing for executive audiences. This enables us to serve as thought partners to our clients—using our experience and subject matter knowledge to help them create superior, truly differentiated thought leadership content. With our backgrounds that include senior marketing and research management positions at such global firms as Computer Sciences Corporation, Ernst & Young, and Capgemini, we understand the challenges you face in growing your business—and how to overcome them.
In short, we have vast experience helping dozens of large, midsize and small companies — including many well–known and influential global organizations — create superior thought leadership marketing content that delivers results.