One of the most important skills in thought leadership marketing is the ability to communicate an idea in a jargon–free, informative and interesting way. Alterra Group’s writers are consummate professional wordsmiths who have written and edited hundreds of documents for some of the world’s largest professional services firms and best–known authors.
Unlike many freelance writers, we go beyond simply “putting pen to paper” and crafting good prose. We work with your subject matter experts to translate what’s in their heads into ideas that are engaging and clear to their target audience. As part of that process, we build the structure of a written piece’s argument to first ensure the logic is solid and the content substantive. Only after the foundation of the piece is in place do we write final copy.
Our writing services are not limited to traditional marketing publications. Alterra Group also can help a firm craft sales proposals that clearly explain a firm’s approach to a client’s problem and the value the firm will deliver to the client by solving that problem—and, thus, make it easy for companies to determine why they should hire the firm over its competitors.
Among the types of publications Alterra Group specializes in are the following:
- Business books
- Bylined articles
- White papers
- Industry research reports
- Client case studies
- Sales proposals
- Website copy
- Sales and marketing brochures