To attract clients and grow, professional services firms must be able to state what they stand for and why companies should work with them. Thus, we can work with your marketing and practice leadership to create a series of messages and related documents that convey a compelling market position—one that clearly communicates the problems the firm solves, how it solves them, how its approach is better than those of its competitors, and the value its approach generates for clients.
Alterra Group also understands which marketing programs are most effective for promoting a services-based business and its market position, and how those programs should be synchronized and staged to attract clients and produce the greatest return on a firm’s marketing investment. We can help firms not only design the most appropriate multi-channel marketing campaign, but also develop and execute key elements of the campaign including:
- Conference and sales presentations that advance a strong point of view on how a firm can help companies solve critical business problems.
- Communications with key media outlets and industry analysts to enhance coverage of the firm and its ideas.
- Website information architecture and copy that engages customers and prospects with navigation and content that is highly relevant to them.
- Sales and marketing brochures that make a strong connection between a firm’s thought leadership materials and specific service offerings.