Developing a compelling point of view—or, more broadly, superior thought leadership content—generally involves some type of research. It may be an industry survey that explores the prevalence of a particular business problem and the impact the problem is having on companies. It may be a series of qualitative interviews with business executives to understand how their organizations have solved a business problem and the benefits they’ve subsequently experienced. Or it may be a comprehensive literature search that uncovers critical data others have already generated on an issue that can support a particular point of view.
Alterra Group’s extensive research design, execution and analysis skills play a vital role in helping companies ensure their point of view is based on fact, not merely opinion; is highly defensible; includes the necessary “proof points” to convince prospects of the veracity of a company’s ideas; and attracts the attention of key media outlets such as top-tier business and management journals. Our research services include the following:
- Industry and executive survey design and execution
- Qualitative interview design and execution
- Case study development
- Literature searches
- Research data analysis