The Value of Thought Leadership Surveys: Part One
Firms that use surveys for thought leadership marketing often are disappointed in the results, and struggle to generate usable content. In our extensive work on surveys during the past 15 years, we have identified a number of key practices across the survey design, execution, analysis and promotion process that are critical to creating surveys that deliver superior return on investment.
In this newsletter, the first of three in the series, Alterra Group introduces its full point of view on high-value surveys with a focus on scoping and designing compelling survey research.
