New Insights: Lessons from the Recession
What can professional services marketers learn from the 2009 recession? Alterra Group surveyed 105 professional services marketing and business development leaders from the United States and abroad to understand how the 2008-2009 recession had affected them.
In this newsletter, we reveal the results of our research on the topic, which shows that firms that maintained investments in the full marketing lifecycle emerged stronger than those that did not.
