“Lessons from the Recession” Preliminary Report
In the immediate wake of the 2009 global recession, Alterra Group took the pulse of professional services marketers by surveying 105 professional services marketing and business development leaders from the United States and abroad to understand how the 2008-2009 recession had affected them.
In this newsletter, we provide preliminary high-level findings, including that while budgets had taken a hit, thought leadership actually gained importance.
