The Value of Surveys in Generating Awareness and Leads
Alterra Group April 21, 2011
Surveys have become one of the most important items in a professional services marketer’s toolkit. When done right, they can help firms demonstrate their insights on important business topics and generate awareness of the firm overall. Yet many firms struggle to create surveys that provide sufficient return on investment.
Alterra Group’s insights on designing, conducting, and promoting effective thought leadership survey research can help professional services firms learn what separates surveys that are powerful lead and awareness generators from those that fall flat.
- Explore the 10 key practices that make the difference
- Listen to Alterra Group’s eight-minute podcast on high-value survey research (right click to download the file)
- Download our eight-page white paper on the topic
- Read our PowerPoint summary of the paper
- View our article in PM, the journal for marketing professional services from PM Forum, “The Value of Surveys: Ten Ways to Boost the ROI of your Survey Research”
- View our article in Consulting Magazine, “Surveys Can Generate Awareness and Leads”
