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PUBLISHED ARTICLES
Content Marketing Institute: How a Portfolio Approach Can Help You Develop Better B2B Content January 2, 2012

Content Marketing Institute shares Alterra Group’s insights on the common dilemmas B2B companies face in creating their intellectual capital: determining [...]

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Content Marketing Institute: How to Engage Your Writers to Create More Compelling Content November 22, 2011

Content Marketing Institute shares Alterra Group’s five guidelines for any organization to significantly improve the quality of its writing — [...]

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PM Forum Publishes Alterra Group’s “The Rise of Account-Based Marketing” November 1, 2010

In this article published by PM, the official magazine of the Professional Marketing Forum, Alterra Group’s Bernie Thiel and Susan [...]

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Thought Leadership Times Shares “Account-Based Marketing” Research October 11, 2010

Thought Leadership Times shares Alterra Group’s research on how ABM leaders derive higher returns from their ABM investments through the [...]

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Consulting Magazine Features Alterra Group’s “Surveys Can Generate Awareness and Leads” May 1, 2010

In this article featured in Consulting Magazine, Alterra Group’s Bernie Thiel and Susan Buddenbaum identify a number of key practices [...]

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PM Forum Publishes Alterra Group’s “10 Keys to High-ROI Survey Research” April 16, 2010

In this article published by PM, the official magazine of the Professional Marketing Forum, Alterra Group’s Bernie Thiel and Susan [...]

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Thought Leadership Times Shares “The Value of Surveys” January 8, 2010

Thought Leadership Times shares Alterra Group’s insights on key practices across the survey design, execution, analysis and promotion process that [...]

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Thought Leadership Times Shares “Lessons From the Recession” December 16, 2009

Thought Leadership Times shares Alterra Group’s research on professional services marketing during and after the 2009 recession, and the importance [...]

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Management Consultant International Highlights Alterra Group Research November 1, 2009

Management Consultant International explores Alterra Group’s research on professional services marketing during and after the 2009 recession, and the importance [...]

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Legal Marketing Reader Shares “Lessons From the Recession” November 1, 2009

Legal Marketing Reader shares Alterra Group’s research on professional services marketing during and after the 2009 recession, and the importance [...]

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Legal Marketing Reader Shares “Getting Marketing and Business Development on the Same Page” January 12, 2009

Legal Marketing Reader shares Alterra Group’s insights on how to increase returns on marketing and sales investments by ensuring marketing [...]

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