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NEWS/PRESS RELEASES
New Alterra Group White Paper on the Value of Thought Leadership Assessments
New Alterra Group Research on Account‐Based Marketing
New Alterra Group White Paper Describes Key Survey Practices
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PUBLISHED ARTICLES
Bernie Thiel as Featured Author for Content Marketing Institute
Content Marketing Institute: Why Content Quality Matters–The 7 Hallmarks of Compelling Content
Consulting Magazine Publishes Alterra Group’s “Does Quality Content Still Matter?”
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NEWSLETTERS
Insights: Executive Q&A on thought leadership; Not everything is “content”
Marketing Insights and Client News: Video and LinkedIn, Quality Content in Consulting Magazine, Harvard Business Review
Incentivizing Professionals to Participate in Thought Leadership Content Development
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