Alterra Group periodically publishes its own white papers and thought pieces. These documents are designed to give executives at professional services organizations ideas for how they can substantially improve the effectiveness of their marketing efforts. Among the topics we cover are the following:

• Incentivizing Professionals to Participate in Thought Leadership Content Development
• How Deloitte Discovery Used Thought Leadership to Put Its Business on the Map
• How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts
• Alterra Group’s Perspectives on Account-Based Marketing
• The Value of Surveys in Generating Awareness and Leads
• Making a Business Book Pay Off
• Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today
• Learning from Success: Survey Reveals the Keys to More Effectively Developing and Marketing Intellectual Capital
• Getting Marketing and Business Development on the Same Page
• Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital
• Why Great Writing Matters to Professional Services Firms
• Outsourcing Marketing: Can It Work in Professional Services?