What's in a Name?

We chose 'Alterra Group' because we liked the sound of it, and because it suggests the notion of 'high ground.' Why high ground?

In a recent project we did for a major management consulting firm, we found that the company's competitors had more than 2000 white papers, case studies, survey reports, byline articles, press releases, and books, literally flooding the marketplace with ideas. Many of these ideas were unsupported by any research or client experience, and were irrelevant to the top business issues executives were preoccupied with. That jumble of words and thoughts was keeping our client from effectively gaining attention for its expertise on the business issues executives really needed help with. We helped them find the 'high ground' where their expertise could rise above the noise and confusion being created by their competition.

That's the very challenge we are dedicated to solving. Our marketing strategists, recruited from top consulting firms and Fortune 500 companies, use market research and analysis to help clients find "white space" where their messages will be differentiated and relevant, and design multi–channel marketing programs to get those messages to market. Our team of award–winning business writers then crafts documents that transform our clients' experience and know–how into clear, bright, concise documents that gain and hold executive attention. (See our case studies to learn more.)

Alterra Group is not an ad agency, a PR firm, a group of freelance writers, or a think tank. We are experienced and talented professional services marketers and business writers, and with our help, you will rise above the competition.