Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today
There's no doubt the current economic downturn has been difficult for virtually all businesses, including professional services organizations. But the impact of the recession has not been consistent across all companies. In fact, a recent Alterra Group survey found that a number of professional services firms actually held their revenue steady or even increased it in the past 12 months. Our research further found that these companies had distinctly different marketing practices and priorities than professional services companies whose revenue declined in the past year.
In this white paper, we discuss the lessons professional services marketers can learn from the current recession and what they can do to build a solid marketing foundation for future success, regardless of economic circumstances.