June 8, 2009

We recently concluded our survey on professional services marketing during the downturn, and have developed a preliminary report of the high-level results.

As you will see in the report, the recession has taken its toll on many professional services marketing organizations.  Just over 50% have had budget cuts in the past six months and about one-third have experienced layoffs of marketing personnel.

At the same time, a substantial portion of respondents have actually grown during the recession, and for them as well as others lead generation remains a top marketing priority in 2009.  However, thought leadership has gained importance to respondents during the past year, while branding has declined somewhat in importance. 

Stay tuned in the coming weeks for more details on the specific marketing priorities and actions of companies that have achieved growth despite the current economic climate.

Mini-Survey:  Bullet-Point Marketing

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Using Content to Generate Awareness

Many of our clients have achieved long-term growth through a consistent focus on thought leadership marketing. Read about how we helped one of them to gain dozens of press hits and hundreds of inquiries from a single research study.

About Alterra Group

Alterra Group helps professional services organizations address their thought leadership marketing challenges by developing unique points of view, articulating those points of view in a variety of publications, and building powerful marketing campaigns around the content in those publications to get points of view in the hands of current and prospective clients.