New Alterra Group Research: Account-Based Marketing

Does your organization use an account-based marketing approach to attracting, retaining or expanding its relationships with clients?  If so, we’d really value your participation in our new research on this topic.

We currently are kicking off a major research study on the use of account-based marketing (ABM) in professional services organizations such as law firms, accounting firms, and consulting firms, and hope you can take 15 minutes to complete our survey. 

To thank you for your participation, we will give you advance access to the results of the survey and will enter you in a drawing for a Garmin nüvi navigation system.

Account-based marketing is an approach that focuses on targeting specific clients and prospects with customized sales and marketing content and campaigns.  Through our research, Alterra Group will explore how ABM is being used in professional services organizations today, how these firms have benefited from the approach, and which ABM practices and activities are the most successful in generating business. 

We thank you, in advance, for your valuable time and insights.  Again, you can find the survey here.  If you would like to participate in the case study portion of the research, please contact Susan Buddenbaum.