Alterra Group is recognized as one of the pioneering firms in the discipline of thought leadership marketing. Through our three main services, we help consulting and other professional services firms develop and disseminate compelling marketing content that generates awareness and demand.
We mine the expertise of a firm’s professionals, as well as conduct primary and secondary research, to develop a solid foundation for a firm’s points of view.
We help a firm write books, white papers, articles, research reports and other documents to communicate its professional insights in a clear, concise and compelling way.
We develop and implement campaigns that include the right mix of marketing vehicles through which a firm brings its ideas and offerings to business executives.