Alterra

  • Conduct research to develop or strengthen your firm’s points of view

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  • Create surveys that get the attention of prospective clients and the media

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  • Translate experts’ knowledge into powerful, differentiating written content for marketing campaigns

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  • Create marketing publications that are superbly written and free of jargon

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  • Develop sales proposals that make a compelling case for hiring your firm

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  • Select the right mix of tactics to take your messages to market

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  • Communicate a strong market position to target executives

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  • Develop a content-rich, client-centric website

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  • Create sales and conference presentations that tell an engaging story

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Alterra Group helps professional services companies design and execute superior thought leadership marketing programs that increase awareness of and demand for a firm’s services.  Our proven approach to thought leadership marketing has three core elements—research, writing and communication—that are key to developing and promoting powerful points of view and other vital marketing content.

ResearchRESEARCH

We mine the expertise of a firm’s professionals, as well as conduct primary and secondary research, to develop a solid foundation for a firm’s points of view.

WritingWRITING

We help a firm write books, white papers, articles, research reports and other documents that communicate its professionals’ insights in a clear, concise and compelling way.

CommunicationsCOMMUNICATIONS

We develop and implement campaigns that include the right mix of marketing vehicles through which a firm brings its ideas and offerings to business executives.

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